Hey! It's me,
Victoria.

 

 

 

 
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All that stuff happens in fits and starts. Often we question whether we’re even going in the right direction. 

You’ve heard that saying,

 
 
 

“It’s not about the destination, 
it’s about the journey”

 
 
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Well, what if I told you that you could have both: a really rewarding, fulfilling journey because you already know the “destination” that it’s in service of?
 
Let me start from the beginning. When I was seven, my family lost our home in the 1994 Northridge earthquake. I was sad about moving to a new neighborhood without friends to play with, but rather than mope about it, I decided to do something. 

I wrote a letter and hand delivered it to roughly 30 houses within walking distance of our new house. It said…

 
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When 10 kids showed up at my door that weekend, you better believe I was ready for them. I’d pre-planned pie eating contests, water balloon fights, and bike tag. And, a true entrepreneur from birth, I collected 25 cents per person, per activity. 

In retrospect, that was the most I’d ever felt like my true self — creative, resourceful, curious, and free to dream — until now.
 
It took me more than 20 years, but I’ve finally come full circle. In the same way I used to organize play for kids.
 

 
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I now organize play for the inner kid that lives in all of us through my company C.A.M.P, which stands for

Creativity. Art. Movement. Play. 

 

 

As adults, we’ve become so conditioned to value productivity over creativity—relentlessly chasing outdated ideas of success—that we’ve lost touch with the open-minded, open-hearted, curious, and playful parts of ourselves, the part that feels free and happy and safe to dream our biggest dreams.

 

 
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After graduating as valedictorian of my high school, attending Yale College and Harvard Business School, and landing a job in venture capital, I became addicted to achieving. 

External validation had come to define my sense of self-worth, and I was always worried about “if” and “when” I’d conquer my next achievement.

 

 
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That turned out to be a trap.
 

In order to rewire that part of my brain, I started asking myself, “What do I like? And why do I like it?” Success and recognition feel nice, but external validation should be treated as a nice extra. You know, sprinkles on top of the sundae, not as the source of my self-worth.

When I finally turned down the volume on what other people were saying and turned up the volume on my own truth, I learned this: 

 
 
 

What I like is helping people define and live by their own measures of self-worth.

 
 
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That’s when my journey took its own fit and (re)start. I set out on a new career to help individuals discover what they love to do—and then figure out how to make money doing it. Because I get a thrill out of witnessing how much more alive and passionate we become when the work we do and who we are truly align. When we are living “for-purpose.”

 

 
“Do not ask yourself what the world needs. Ask yourself what makes you come alive, and then go do that. Because what the world needs is people who have come alive.”

- Howard Thurman
 
 

 

I’m proof that living your purpose isn’t just some millennial snowflake propaganda. I know it’s possible because that’s exactly what I’ve spent the past three years doing. 

From my nonprofit, So She Did, which has empowered tens of thousands of young women to invest in themselves from the inside out, to my investment in Shine, a text service that sends users daily self-care tips and advice, to C.A.M.P, to coaching, I spend my days helping others become the happiest, most authentic versions of themselves.  And I feel fulfilled as the happiest, most authentic version of myself in the process.

Thank you so much for taking the time to visit. I’m excited to see where our journeys take us!


Big Love,

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