Victoria Song is the founder and CEO of two companies: C.A.M.P (Creativity, Art, Movement, Play), a company that works with individuals, private parties, and companies of all sizes to stoke creativity, inspiration, and mindfulness, and So She Did, a nonprofit that has empowered tens of thousands of young women to invest in themselves from the inside out and connects them with the resources to do so. Both are centered around Victoria’s core mission of living a “for-purpose” life.



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Science shows that fun fosters a healthy headspace for creative problem solving and team collaboration. At C.A.M.P playshops, participants choose an activity that speaks to them: improv, terrarium making, working with water colors, decorating seasonal ornaments, crafting your own vision board, building a Lego castle, making arts and crafts and DIY projects, or a custom experience. Then, Victoria and her team guide you through a fun, interactive, hands-on experience that will unleash your creativity and stretch your imagination. 


At C.A.M.P, you’ll enjoy the benefits of mindfulness without sitting still.


This structured playtime for adults helps participants reconnect with their inner child by providing them with the supportive and encouraging environment that’s necessary to be able to explore, create, and hone in on whatever it is that truly inspires and motivates them. 

Companies like Google, WeWork, and Soho House are calling C.A.M.P a “transformative interactive experience,” “the most fun and creative outlet,” and “a soothing antidote to the stresses of modern life.” 

So She Did

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In 2014, Victoria founded So She Did, the not-for-profit social movement aimed at empowering young women by providing them with the support and resources they need to invest in themselves from the inside out. Centered around a community of young women who trade advice on career, life, and love, So She Did provides access to actionable tools and exercises to facilitate personal and professional growth.

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Shape magazine called So She Did “the new Lean In” and applauded Victoria for helping “women in their 20s develop their best selves” in a world that bombards them from a very young age “with images of makeup, beauty, and fashion products that we’re told we need to look and feel our best.”


Glamour magazine named Victoria one of its “Hometown Heroes” for her work rallying tens of thousands of college-aged women through their weekly discussions and events.